The Challenge:

Apple Vacations’ emphasis on discounts and last-minute deals lumps the brand in with other discount vacation packagers, subjecting it to stereotypes that suggest the brand lacks quality control or provides a bland, one-size fits all experience. Mustache’s goal was to start a new conversation about Apple Vacations.

Insight:

Apple Vacations is the oldest, most established, and most comprehensive provider of all-inclusive packaged vacations in the country. They offer what no one else can – a reliable, fully customized, total vacation that’s worry free. In an increasingly chaotic consumer landscape, Apple Vacations is the true full-service solution for the modern traveler.

Solution:

Develop a broadcast and digital campaign that uses dynamic storytelling to present Apple Vacations as the Total Vacation Solution, building a groundswell of fresh awareness, brand engagement and excitement. We’ll reintroduce Apple Vacations in a highly relevant, contemporary manner that connects with audiences both online and off.