C Spire, a local telecommunications provider with a customer-first promise, wanted to find a breakthrough way to convey that they truly hear their clients and understand the frustrations associated with other companies, including confusing messages, misleading promises and lack of value.

Mustache rose up to the challenge and developed the “No Bull” campaign as an aggressive, no bullshit approach that exudes competitive spirit but is grounded in real observations, like how other wireless carriers do not truly honor their deals you read the fine print.