Ethan Allen

Design Your Look

Ethan Allen
Commercial Campaign

Ethan Allen approached Mustache to reposition Ethan Allen as a human-centric furniture store / design studio that empowers consumers to design their look by providing them with a wide selection of furniture styles and access to a complimentary interior designer. Mustache was tasked with updating the brand’s positioning in the market to target a more modern consumer. Mustache wholly developed the creative and produced a :30 TV spot (and :15 broadcast cutdown). In conjunction with this spot, Mustache developed a full companion Digital Campaign inclusive of: social media strategy, UGC strategy, content calendar, and a suite of social photos and videos. Lastly, Mustache developed and launched a promo / splash page to live on EthanAllen.com and feature selected campaign and messaging / CTAs.

Social Videos

Gill & Shelly

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Social Videos

Janice & Dan

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Social Videos


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