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Client
Bowery Farming
Project
Documentary

Bowery Farming, a modern farming company, approached Mustache with a unique challenge: to position itself as a leading values-driven business pioneering a new vision for agriculture. Bowery wanted to create impactful marketing to teach people more about the work they are doing to reimagine farming.

Mustache developed a targeted brand campaign video that would build awareness in the Mid-Atlantic area and build a community with their newly identified target consumer: The Creative Experimenter. Mustache strategically followed a plant’s life, balancing the human and tech elements within the Bowery farm & inspiring viewers to join the community.

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