Ford & Rent the Runway teamed up with Mustache to create entrepreneurial stories featuring women #makingithappen today. From a creative production standpoint, Mustache is very proud of this work because it represents the continuation of an exciting trend in brand content creation – Lifestyle Influencer Docs.
Personal narratives engage audiences on a different level than as Brand and Consumer. Showing the brand as an integral part of daily life isn’t breaking new ground. What’s different is the elevated visual storytelling and the authenticity of these stories. You can find these people in the world, interact with them, and even become their clients and consumers. And you might even be inspired to go chase your own dreams. With these Lifestyle Docs, Mustache’s aim was to inspire viewers to start #makingithappen with Ford.