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Google & Grammarly

Client
Google & Grammarly
Project
Commercial Campaign / Social Campaign

Grammarly is an app that makes sure everything you type is clear, effective, and mistake-free. Google was seeking a partner to help develop a campaign that showcases Grammarly as more than a grammar checker or writing app, but as a lifestyle brand that helps users achieve better outcomes in their everyday lives.

Utilizing a series of shareable video ad units for both performance and brand-building purposes, the campaign was bolstered by an aggressive, targeted media spend aimed at increasing visibility and driving new subscribers to Grammarly’s freemium app.

Write the Future

Date

Mustache created four unique characters and compelling stories showcasing the tangible rewards of words well-written.

01 / 04
Write the Future

Student

The spots highlighted Grammarly’s key features, versatility, and user-friendly interface.

02 / 04
Write the Future

Entrepreneur

A better future, through better communication.

03 / 04
Write the Future

Businessman

Improve your writing, improve your life.

04 / 04