Grammarly is an app that makes sure everything you type is clear, effective, and mistake-free. Google was seeking a partner to help develop a campaign that showcases Grammarly as more than a grammar checker or writing app, but as a lifestyle brand that helps users achieve better outcomes in their everyday lives.

Utilizing a series of shareable video ad units for both performance and brand-building purposes, the campaign was bolstered by an aggressive, targeted media spend aimed at increasing visibility and driving new subscribers to Grammarly’s freemium app.