GQ Magazine wanted to create an episodic series that would appeal to its target audience of young males, and bolster the brand’s online presence. Most Expensivest Shit quickly became one of the most watched and talked about series on the The Scene (Condé Nast Entertainment’s digital video platform) racking up over 150 million total views as of Spring 2016.
Starring hip hop superstar 2 Chainz, MES takes a look at the most outrageous, most decadent toys of the rich and famous. These objects of desire are the final word in luxury–whether in good taste or totally over the top. 2 Chainz adds hilarious commentary and gives us his verdict on whether the most rare, most sought-after, most “expensivest” shit around… is actually worth it or not.