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Grammarly

Write the Future

Client
Grammarly
Project
Commercial Campaign / Social Campaign

WINNER, Best Advertising in Video @ 2019 Digiday Video Awards

 
Grammarly’s AI-powered writing assistant helps 20 million people around the world improve their communication every day.  Already a leader in the space, Grammarly was seeking to cultivate its identity as a lifestyle brand, and forge stronger connections with consumers — but do so without sacrificing performance and growth.  Our team developed Write the Future as a hybrid “brandformance” video series, which would become an overarching creative platform for the brand.

 
Write the Future spawned three unique series, each supporting Grammarly’s core mission to improve lives by improving communication.

Write the Future

Student

The spots highlighted Grammarly’s key features, versatility, and user-friendly interface.

01 / 04
Write the Future

Entrepreneur

A better future, through better communication.

02 / 04
Write the Future

Businessman

Improve your writing, improve your life.

03 / 04
Write the Future

Date

Mustache created four unique characters and compelling stories showcasing the tangible rewards of words well-written.

04 / 04