Grammarly’s AI-powered writing assistant helps 20 million people around the world improve their communication every day. In our latest video series for this frequent Mustache partner, we aimed to highlight how clear, concise, and effective communication fuels our most important life connections.

What affects our writing is often invisible, and how that writing affects others is often taken for granted. In this campaign, a playful, omniscient narrator and quirky graphics reveal the many ways that writing directly relates to and impacts our characters’ inner workings and relationships.