Client
Grammarly
Project
Commercial Campaign / Social Campaign
WINNER, Best Advertiser in Video @ 2019 Digiday Video Awards
Grammarly’s AI-powered writing assistant helps 20 million people around the world improve their communication every day. Already a leader in the space, Grammarly was seeking to cultivate its identity as a lifestyle brand, and forge stronger connections with consumers — but do so without sacrificing performance and growth. Our team developed Write the Future as a hybrid “brandformance” video series, which would become an overarching creative platform for the brand.
Write the Future spawned three unique series, each supporting Grammarly’s core mission to improve lives by improving communication.
The Results
“Grammarly, the software that promises to improve your writing, has lately been a regular on the Viral Video Chart…” — Adweek
“Empowerment as a theme and a well-constructed rollout meant that Grammarly was able to surpass their direct-response benchmarks and further the notion that they are more than a place to check your grammar.” — 2019 Winner, “Best Advertiser in Video”