Internationally renowned Grey Goose tapped Mustache to assist with a comprehensive, integrated product launch for Le Melon, a unique vodka-based beverage infused with cognac. Mustache and Grey Goose worked together to develop a strategic content plan and creative roadmap that led to many standout activations both online and offline.
The Grey Goose core audience already knows and respects the brand for its premium quality. However, Grey Goose wanted to create and develop a new product that this audience wouldn’t expect by infusing the best of both worlds.
Mustache developed a fully-integrated series of activations that built awareness and drove trial and sampling. We prepared a comprehensive content calendar along with strategies that dove into digital channels. By merging art, creativity and fine spirit craftsmanship we were able to launch a highly unsuspecting brand