One of the most successful video content campaigns in the travel space, the award-winning “Holland. The Original Cool.” campaign ran from 2013 to 2016. Mustache’s core assignment was to effectively engage a target audience of young, educated, affluent, urban-skewing travelers to consider Amsterdam–perhaps for the first time–as a preferred travel option, challenging their notions of what experiences Holland had to offer.
#HollandCool Key Wins
Over 4 million total video views.
Coverage in over 100 online media outlets.
Over 500,000 consumer engagements.
Inbound US arrivals to Holland increased approximately 5% each year from 2013-2015, and a whopping 15% in 2016.