Instacart is an app that offers same-day grocery delivery service. For this content series with Instacart, we developed a suite of video assets for their social channels that speak to the joys of staying home and getting your groceries delivered right to your door. We targeted different audiences, with a range of emotional appeals – from the benefits of getting a missing ingredient delivered while you’re cooking to getting to stay planted right on the couch after an exhausting day.
Across a 3-day shoot window we told 2 primary hero stories and captured bespoke creative that was platform-specific across screens of all sizes. Our team found 1 location we could dress to look like multiple and give us a streamlined production approach.