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L’oreal Paris
#BrowPlay
Client
L’oreal
Project
How-To
L’Oreal Paris approached Mustache to position their new brow offerings in a fun and engaging way to recruit prestige brow customers. Mustache produced a campaign, #BrowPlay, which portrays each model applying different eyebrow products to achieve three distinct looks, all while making playful expressions to the viewer. The spots retain L’Oreal Paris’ voice as a brow makeup authority while driving home brand expertise.