In this engagement, Mustache partnered with Mattel, a company who empowers the next generation to explore the wonder of childhood, through brands like Barie, Hot Wheels – and Matchbox! Mattel’s goal was to breathe new life into the Matchbox brand, driving relevance and brand recognition amongst child and parent audiences.
We worked as the sole agency in partnership with Mattel’s creative marketing team, to develop a video-based integrated marketing campaign (TV, OTT, Social), supporting the launch of two new product sets. Mustache created a mix of lower to mid funnel content, that engaged both child and adult audiences – by leveraging a creative approach of movie trailer like spots leveraging match cuts with toy play and cinematic stock. Mustache provided Creative, Production, and Post Production services across the engagement.