Netflix:

My Next Guest Needs No Introduction with David Letterman

Client
Netflix
Project
Social Campaign

Dave is back!  The legendary David Letterman makes his return to television via a 6-part Netflix engagement, sitting down with a roster of global superstars for interviews unlike any other:  President Barack Obama, Tina Fey, George Clooney,  Malala Yousafzai, JAY-Z, and Howard Stern.

Mustache was honored to partner with Netflix on this exciting launch and lynchpin of its new Unscripted division, taking the lead on all social content strategy and execution.

KEY OBJECTIVES

Developing and implementing unique, independent creative content strategies centered around each guest

 

Reaching dormant Late Night fans as well as new/untapped audiences via fully retooled, repositioned, and re-energized social platforms

 

Curating an engaging, thought-provoking social experience using a combination of original video content, episode clips, behind-the-scenes photos/footage, and other shareable assets

Social Content

Questions For Obama

This asset is a quick jumpy compilation of Dave letterman’s questions to Obama. We wanted to play with the concept of the unanswered question to get fans interested and excited to watch the interview.

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Social Content

Obama Social Reactions

With such a high-level selection of guests, we wanted to highlight what the fans were saying about the episode. This asset highlights the most powerful force in social media, the fans.
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Social Content

Clooney Word Cloud

This asset is a graphic interpretation of buzzwords found in the interview. Words exchange from Dave to Clooney representing the intricacy of a conversation.
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Social Content

Clooney Takeaways

We juxtapose seemingly simplistic recaps of what transpires in the interview with some of the most interesting learnings about George Clooney
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Social Content

Paul Shaffer Instagram Story

We wrote, filmed, and produced a mini doc on Letterman’s right hand man. This video follows Paul Shaffer in his pursuit to write a theme song for Dave’s new show.

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