Dave is back! The legendary David Letterman makes his return to television via a 6-part Netflix engagement, sitting down with a roster of global superstars for interviews unlike any other: President Barack Obama, Tina Fey, George Clooney, Malala Yousafzai, JAY-Z, and Howard Stern.
Mustache was honored to partner with Netflix on this exciting launch and lynchpin of its new Unscripted division, taking the lead on all social content strategy and execution.
Developing and implementing unique, independent creative content strategies centered around each guest
Reaching dormant Late Night fans as well as new/untapped audiences via fully retooled, repositioned, and re-energized social platforms
Curating an engaging, thought-provoking social experience using a combination of original video content, episode clips, behind-the-scenes photos/footage, and other shareable assets
Questions For Obama
This asset is a quick jumpy compilation of Dave letterman’s questions to Obama. We wanted to play with the concept of the unanswered question to get fans interested and excited to watch the interview.
Obama Social Reactions
Clooney Word Cloud
Paul Shaffer Instagram Story
We wrote, filmed, and produced a mini doc on Letterman’s right hand man. This video follows Paul Shaffer in his pursuit to write a theme song for Dave’s new show.