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Client
Native Deodorant
Project
Making Pits the Safest Place on Earth

In this era of social distancing, the only people you bring close to you are your family and loved ones. With this sentiment in mind, Native teamed up with Mustache to create a socially distanced digital campaign that pays homage to the often-underappreciated spot under our arms where we hold our loved ones closest.

Native – Series

Here’s to Armpits

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Native – Series

Snuggle Safe

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Native – Series

Safest Pits on Earth

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Native Behind-the-Scenes

Everything from casting and production to ideation and post was done within distancing guidelines at the time of production. Mustache’s production approach was truly a team effort. The Mustache team, alongside our director and casting director worked to virtually cast 3 real families to feature in this campaign. While our DP created a unique rig that would allow our director to see footage being shot on one iPhone and simultaneously communicating directly with talent on another – the production team worked to ship everything from props, wardrobe, and the equipment needed to recreate said rig in each of our talents’ homes.

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Native Behind-the-Scenes