Brooklyn Brewery

New York City is the birthplace of many great things, but two of them stand out: the pop art movement of the 60s and Brooklyn Brewery. The latter came to us to help internationally launch their latest beer, the Pulp Art Hazy IPA.

Evoking the ideas of the pop art movement, we created a campaign that pushed back against art (and beer) elitism, positioning the Pulp Art Hazy IPA as a masterpiece for the people. Cue the Mona Lisa popping open a cold one.

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