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C Spire

Commercial | Integrated Campaign

When you’re a regional telecom company up against AT&T and Verizon during a global pandemic, there’s only one way to win: tell the truth.

While the other guys ran perfectly forgettable ads claiming to care about customers, we developed work for C Spire that was AGGRESSIVELY customer-first. In classic Mustache style, the tough-talkin’ No Bull campaign took aim at a truth so obvious nobody else dared mention it: telecom companies are full of sh*t.

The work got people’s attention and lifted the business, despite being heavily outspent by the competition. And, as the pandemic shifted, we continued to help C Spire cut through the telecom double-talk with another cleverly straightforward campaign for their $45 No Contract Unlimited plan.

No Contract

Repetition

$45 No Contract Unlimited. You can say that again.

01 / 05

No Contract

Auto Tune

On social, we remixed the No Contract message. You have to admit, it’s catchier than you anticipated.

02 / 05

No Contract

How to Destroy Your Contract

Not sure how to use those old contracts? Not sure how to use those old contracts? They make great duck decoys, bear snacks, or CLT sandwiches. These social posts are here to help.

03 / 05

No Contract

How to Destroy Your Contract

04 / 05

No Contract

How to Destroy Your Contract

05 / 05

No Bull

Superbowl Spot

Here’s how C Spire burst into Super Bowl LV.

01 / 06

No Bull

Hero

Telecom is famous for bullshit, deals and claims that aren’t quite what they seem. C Spire would prefer to be famous for No Bull.

02 / 06

No Bull

Mirage

03 / 06

No Bull

Family Plans

04 / 06

No Bull

Old Trick

Our socials didn’t take any bull, either.

05 / 06

No Bull

Mafia

06 / 06