Cognizant Digital Business is a global leader in digital transformation, helping businesses modernize to win in the new economy. They tackle complex business and technical challenges like Data Modernization and Software Product Engineering, and our challenge was to present these complicated topics in a succinct and accessible manner.

Working alongside the Cognizant Digital Business leadership team, we identified a narrative thread for each business offering. Short stories emerged, driven by dramatic metaphors. The overall enterprise of modernization is like an athlete coming out of retirement to once again dominate their sport. Data Modernization is like flight. And the Internet of Things (IoT) is a hero arriving at factories to vanquish their archnemesis, Downtime.

Bombastic. Dramatic. Playful. We brought Cognizant’s point of view to life with a modern, accessible voice beyond the confines of customary “business videos.” The result? Informative, entertaining content with swagger worthy of one of the world’s biggest companies, opening people’s eyes to the dazzling possibilities that Cognizant makes real for their clients.