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Famous movie scenes reenacted by adorable dogs in costumes.

Client
iPic
Project
Branded Content / Comedy / Documentary / Experimental / Integrated Campaign

iPic was looking to revamp the pre-show programming that runs in all iPic theaters. iPic wanted to give moviegoers a reason to come to the theater early, before previews, by creating a slate of entertaining original programming. Mustache developed a slate featuring 6 original series of pre show content all meant to elevate the iPic brand’s entertainment value (leading with the pre-movie experience) to match the high level of comfort and cuisine in theater.

iPic – Canine Classics

Americanine Beauty

Famous movie scenes reenacted by adorable dogs in costumes.

01 / 04
iPic – Canine Classics

The Treatrix

02 / 04
iPic – Canine Classics

Puppy Love

03 / 04
iPic – Canine Classics

The Usual Pupspects

04 / 04
iPic – Crafted

iPic Loma

01 / 04
iPic – Crafted

March Hare Madness

02 / 04
iPic – Crafted

Tuna

03 / 04
iPic – Crafted

Shape of Love

04 / 04
iPic – Movie Pre-roll

Charades

01 / 01
iPic – Explainer

Explainer

01 / 01