iPic was looking to revamp the pre-show programming that runs in all iPic theaters. iPic wanted to give moviegoers a reason to come to the theater early, before previews, by creating a slate of entertaining original programming. Mustache developed a slate featuring 6 original series of pre show content all meant to elevate the iPic brand’s entertainment value (leading with the pre-movie experience) to match the high level of comfort and cuisine in theater.
iPic – Canine Classics
Famous movie scenes reenacted by adorable dogs in costumes.