AMResorts was seeking to, for the first time, bring its Secrets Resorts & Spas collection to television audiences as part of a dynamic, 360 degree advertising campaign. The goal was to position Secrets as the #1 Luxury Resort Brand for Romance. In response, Mustache developed a concept, “Make a Secret”, based around those secrets that only lovers share—their intimate moments, their secluded hideaways, their discreet touches that the outside world will never know about
“Make a Secret” recognized that there’s nothing more romantic than having these secrets, and recalling them with the exchange of a knowing smile or a charged glance. And Secrets Resorts is the ideal luxury destination for couples to make a secret—or many.