Stella Artois and The New York Times

Stella Artois
Branded Content

T Brand Studio, the brand marketing unit of the New York Times, partnered with Mustache to write, produce, and edit a series of stylized videos for Stella Artois’ Host One To Remember campaign. Featuring the best minds in hosting, this series serves as an in-depth dive into what it takes to create a truly unforgettable evening.


The Host One To Remember series stars four hosts with distinct hosting personalities, which we distilled into easily digestible hosting philosophies. The challenge was to create a series that combines the action points of a How-To with the elevated aesthetic of The New York Times and the approachable sophistication of Stella Artois. In each piece we positioned Stella Artois as a co-host, whether it was the photographic subject to inspire an evening’s aesthetic, or a tasteful addition to the main course.

Host One To Remember

Marije Vogelzang

Marije Vogelzang is an eating designer who drives to bring people closer to their food and each other through sensory dining experiences. We worked with her directly to create an experience she’d been dreaming up for a while — an igloo of ribbons and a tied-together toast.

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Host One To Remember

Paul Octavious – ‘A Feast For The Eyes.’

Chicago-based photographer, Paul Octavious, creates entire evenings based on photographs. We focused on his visual approach to hosting, building a story around the pillars of color scheme, composition, and lighting.

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