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Showtime: The Chi

Client
Showtime
Project
Web Series

To promote their new breakout hit “The Chi” from Lena Waithe, Showtime partnered with Mustache to produce four digital webisodes in advance of the first season premiere. Filmed on location in Chicago, the webisodes feature the characters Kevin, Jake, and Papa imparting their wisdom about the “Rules of the South Side” in their signature street-wise style.

Rules of the Southside

About That Life

01 / 04
Rules of the Southside

School

02 / 04
Rules of the Southside

Grown Folks

03 / 04
Rules of the Southside

Career Goals

04 / 04