In response to Queen’s triumphant resurgence in the wake of the Bohemian Rhapsody box office phenomenon, Mustache — in partnership with Youtube Music and Mass Appeal — conceived and executed a fan-sourced content campaign that struck a major chord around the globe.

Celebrating Queen’s enduring legacy across all walks of life, but also targeting Gen Z listeners that has only recently discovered and embraced the band, we launched YouAreTheChampions.com — an opportunity to participate in one of three brand new, fan-focused, Queen music videos.  Sifting through over 10,000 passionate responses, Mustache produced a video series reflecting the still-growing fanbases’ culture of creativity and self-expression, and how Queen’s music truly crosses generations and cultural barriers.